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My Approach

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Becoming a true authority isn't one-size-fits-all. It involves a deep understanding of your audience, value proposition, and competitive landscape. When you partner with me, I dive into these elements and explore not only how you can demonstrate authority but how you can truly differentiate yourself from your competitors.

Bespoke Strategy Development

I despise cookie-cutter approaches to marketing. Every brand is unique, so I take your specific current and desired positioning into consideration when exploring the best ways to build authority.

Holistic Recommendations 

It's possible that you can establish yourself as an authority by excelling at one particular tactic. But the rest of your brand marketing needs to support the effort for it to reach its potential. I'll examine every aspect of your site and branding to ensure you get the best ROI.

Honest Partnership

 My goal is to meet your goals, so I promise to bring my expertise to the table and provide honest feedback and suggestions. No sugar-coating here; I'll be respectfully candid and radically transparent.

Components of the brand authority audit

Website/UX

Your site is your first impression. If it doesn't look the part, people aren't going to give you the benefit of the doubt. I'll provide actionable recommendations on how your site can look more authoritative.

Social Media

Social media can be a great channel for building authority, but authenticity is essential. I'll search your social profiles for opportunities to better convey our unique knowledge and value in a way that will resonate.

Branding and Messaging

Your brand, the core DNA of your company, can convey authority with every choice you make. From your logo to your messaging guidelines, I'll suggest tweaks you can make to sound like the experts you are.

Content 

Thought leadership content can go a long way in establishing authority, but every single piece of content you create can make that case, too. I'll audit your on-site content for opportunities to better showcase your expertise.

Search Engine Optimization

Ranking well in the search engine result pages (SERPs) doesn't just mean more organic traffic: It also means people will associate your brand with their query. I'll review your keyword rankings to identify improvement opportunities.

Reputation

If consumers, influencers, and brands are positively mentioning your company, you can make the case you're an authority much more easily. I'll assess if you have enough of these third-party authority signals.

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